Digital Optimisation Executive

Digital Optimisation Executive

Contract Type: Fixed Term Contract (maternity cover) – 12 months

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF

Reporting to: Digital Trading Manager

Location: Hybrid role with 2-3 days in our Handforth office per week

Salary & Benefits: Up to £33k (dependent on experience) plus comprehensive benefits offering.

About Us

We’re all for pets, and what we do matters for pet owners across the UK.  This is more than a business, it’s a responsibility.  It’s a promise and commitment we make each day to provide excellent care for each pet that comes through our door.

Every colleague has a part to play to ensure that we deliver on this commitment every day. Our love and understanding of pets led us to develop our long-term goal to improve the life of every pet in the UK. 

This covers not only the pets in our care and the pets of the 8m plus active consumers that buy our products and services, but also the pets that we can help through our charity work and through educating and advocating for change in society and the wider pet care and veterinary industry. 

We’re a nation mad about pets, and we go to any lengths to keep them happy and healthy. It’s a love with no bounds and no boundaries.

About your role:

If you’re committed to helping us become the best pet care company in the world, we promise you an environment you can thrive in – through generous pay and benefits, health and wellbeing schemes, and a culture where everyone can bring their true selves to work. 

As a Digital Optimisation Executive, you will support the delivery of the digital sales performance for your assigned categories. Working closely with the Digital Trading Manager, Buying, Marketing, and Optimisation teams, you will help execute the online trading plan, ensuring that products, content, and promotions deliver strong commercial results and an exceptional customer experience. Responsible for optimising the customer journey for one or multiple categories on the site, you will conduct a deep analysis of the customer journey and combine insights with category strategy and the go-to-market plan to ensure the pages, navigation and content placement are optimal.

About your responsibilities:

Support the Digital Trading Manager in creating the online category strategy for their areas – capturing data from key stakeholders.

Collaborate closely with cross-functional teams to ensure the category strategy is brought to life on the website.

Combine data and analytics with the category strategies to optimise the customer journey including content placement, internal linking, filters & facets, search and merch in order to drive conversion and profitable sales

Deep analysis and reporting on the purchase funnel including entry points, bounce rates and page performance.

Look for opportunities to drive the next best action through product recs, cross-sells and impulse purchases.

Work with the optimisation team to review performance from key search terms to identify opportunities to improve add to basket from search.

About You - knowledge, skills, and experience

2-4 years’ experience in eCommerce, digital trading or online merchandising

Attention to detail and business acumen, experience in a multi-category or multi-brand environment is preferred

Skilled using key Microsoft tools (Excel, PowerPoint) and insights tools such as Google Analytics and Power BI

Experience partnering with key stakeholders and holding good relationships and excellent team collaboration skills. Self-starter, self-driven and ability to think through problems

Analytical skills, able to report on content performance and provide recommendations to continuously improve. Proactive and curious – keen to learn, test and improve.

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you!