Vets Senior Marketing Business Partner

About the Role

The Marketing Business Partner leads a small, expert team that supports our Vet Practice Owners (POs) and Business Development Partners (BDPs) to maximise business growth through effective, consumer-first local marketing. Acting as a trusted advisor and brand guardian, you’ll shape and deliver quarterly campaign frameworks, champion data-led decision making, and embed self-serve marketing tools that empower practices to thrive. Success depends on your ability to navigate ambiguity, constructively challenge thinking, and forge strong relationships across the PO and BDP populations Marketing, Commercial, Veterinary Operations, and central support teams.

Key Responsibilities

• Provide clear direction, coaching and inspiration to a team of five Marketing Business Partners, fostering curiosity, resilience and continuous improvement.
• Set ambitious yet achievable objectives, monitor progress and embed agile ways of working to adapt to changing business and market needs.
• Champion inclusive, collaborative behaviours that support colleague wellbeing and create a learning‑centred environment.
• Act as an escalation point for complex partner queries, balancing commercial opportunity with brand integrity and clinical standards.
• Lead communication of consumer‑first, insight‑driven marketing principles to BDPs and POs, encouraging confident investment in high‑impact local activity.
• Design and deliver workshops, toolkits and one‑to‑one sessions to build partners’ marketing capability and understanding of shifting customer and commercial landscapes.
• Collaborate with partners to align local plans with national strategies, ensuring cohesive brand expression while meeting community needs.
• Constructively challenge existing practices and inspire innovative thinking to accelerate practice growth.
• Own the end‑to‑end design of quarterly campaign frameworks, ensuring they’re flexible, relevant and easy for practices to adopt.
• Oversee coordination of campaign assets, budgets and timelines through the team for right‑first‑time execution and optimal ROI.
• Monitor uptake and performance in real time, adapting tactics with channel leads to maximise reach and revenue.
• Partner with cross‑functional colleagues to synchronise local activity with national brand moments for a seamless customer experience.
• Develop and refine a suite of self‑serve marketing resources that empower practices to activate hyper‑local initiatives independently.
• Implement clear, efficient processes for campaign briefing, approval and measurement to reduce complexity and improve speed to market.
• Use feedback loops to enhance usability, encourage adoption and champion a test‑and‑learn mindset across the network.
• Ensure all tools meet accessibility standards and support colleagues with diverse capabilities.
• Lead the collation and interpretation of campaign performance data, translating insights into actionable recommendations.
• Establish meaningful KPIs and dashboards to track effectiveness, engagement and ROI for local marketing spend.
• Advocate data‑driven decision making, challenging assumptions and refining future plans.
• Share success stories and learnings widely to foster a culture of evidence‑based marketing.
• Act as a brand guardian, ensuring all partner materials align with Pets at Home values, tone of voice and visual identity.
• Safeguard adherence to legal, ethical and clinical regulations, proactively updating partners on relevant changes.

About You

Essential

• Proven track record in multi-site or franchise/partner marketing, ideally within retail, healthcare, or consumer services.
• Experience leading and coaching teams, with a demonstrable ability to foster resilience, adaptability, and high performance.
• Strong background in developing and executing integrated marketing campaigns, including digital, print, and in-practice channels.
• Confident in interpreting data and turning insight into clear, actionable marketing plans.
• Excellent stakeholder management and communication skills, with the ability to influence and challenge constructively at all levels.

Desirable

• CIM, IDM, or equivalent professional marketing qualification. Experience working within the pet care, veterinary, or healthcare sector.
• Familiarity with self-serve marketing platforms and systems that support local activation at scale.
• Knowledge of regulatory frameworks relevant to veterinary or healthcare marketing.

We take our inspiration from pets in embracing people from all walks of life, and we value, respect and celebrate difference. We encourage our people to be their best selves so that we can create a better world for Pets, our Planet, and People. Our ambition is to reflect the diversity of the communities we operate in, and we are intentional in addressing and removing barriers to create opportunities for the exceptional talent and potential in our communities. Even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.